Dubai 4th – 6th September 2018
Globally recognised as one of the most effective leadership development programs.

Presented by Graham Moore
Global Certified Master

Every day, leaders achieve the extraordinary. Over 35 years ago Jim Kouzes and Barry Posner set out to discover exactly how ordinary people accomplish great things

Jim Kouzes and Barry Posner developed The Five Practices of Exemplary Leadership® model three decades ago—not on a hunch but as a result of ongoing evidence-based and behavioural research.

They wrote the book that has become the modern classic on leadership. More than 2 million people have read The Leadership Challenge. This ground-breaking book which was first published over 30 years ago and the 6th edition was published in May 2017

  • Leadership is everyone’s business
  • Leadership requires deliberate practice
  • Leadership is an aspiration and a choice.

“Leadership is the art of mobilizing others to want to struggle for shared aspirations.”

The Five Practices of Exemplary Leadership are:

  • Model the Way
  • Inspire a Shared Vision
  • Challenge the Process
  • Enable others to Act
  • Encourage the Heart

Kouzes and Posner

Over 35 years of evidence-based research continues to confirm that
The Five Practices are at the core of Exemplary Leadership

This THREE-DAY course with a Certified Master provides insight into how and why these practices are vital for effective leadership – and how you can apply them, easily, to get great results !

This course will show you how ordinary people can become extraordinary leaders.

“Leadership is not a place, it’s not a gene, and it’s not a secret code that can’t be
deciphered by ordinary people.
The truth is that leadership is an observable set of skills and abilities.”

—Jim Kouzes and Barry Posner

The Leadership Practices Inventory (LPI) is recognised as the most widely used leadership assessment tool globally and forms an important component of this workshop.

  • It is used in 42 countries.
  • 700+ research studies, including over 400 PhD dissertations, have been based the LPI.
  • There have been over 1,300,000 respondents to the LPI and 3,800,000+ individuals have given observer feedback.

The LPI is significantly correlated with measures of:

  • Leader credibility
  • Commitment
  • Teamwork and empowerment
  • Productivity
  • Performance and effectiveness
  • Reduced turnover and absenteeism

The LPI reports on how often participants are demonstrating those behaviours to others. How often others observe them showing these behaviours is a clear indicator of their leadership effectiveness – and what they can do to improve.

When you attend The Leadership Challenge Workshop delivered by Certified Master Facilitator, Graham Moore, you will receive:

  • The Leadership Practices Inventory®, the online 360 assessment and individual report
  • A comprehensive understanding of The Five Practices of Exemplary Leadership
  • A tailored development plan.
  • Exclusive follow-up on-line activities for 8 weeks to support the learning
  • Connection with like-minded leaders for ongoing development
  • A Certificate signed by the authors of The Leadership Challenge and me as Certified Master. (Only Certified Masters are authorized to issue certificates signed by the authors.)

And a guarantee that your leadership style will be transformed.

Graham’s workshops include exclusive videos and case studies of leaders in the UAE.

During the three days of this course, you will:

  • Review why leadership is important – and why its everyone’s business
  • Understand that leadership is learned
  • Identify the real characteristics of admired leaders
  • Understand the importance of Values as a leader
  • Review your LPI assessment and the feedback from your observers
  • Understand each of The Five Practises of Exemplary Leadership® and be able to implement these on a daily basis
  • Develop an Action Plan based on your LPI

This workshop is highly interactive and is based firmly on the principles of adult learning including:

  • Facilitator-lead discussion with relevant Middle East examples
  • PowerPoint presentation
  • Small group reflection
  • Group Activities
  • Specific Leadership Challenge videos of leaders livingThe Five Practices

Your Facilitator:

Graham Moore
Certified Master – The Leadership Challenge®
(the first in the Middle East.)

  • Graham has presented The Leadership Challenge® in 15 countries to over 5,000 participants.
  • He has coached over 550 hours based in The Leadership Practices Inventory®.

In delivering at The Leadership Challenge Forum in the US in 2016, Graham’s peers described his session as follow:

The best breakout of the Forum. Excellent. Graham is top-shelf.
I loved your presentation.

“Thank you for the two most awesome days of my life working with you on The Leadership Challenge.

Mickey Patel, Financial Controller. Zubair Group

December 2016

Thank you so much. You changed my life !!!

Antony Bartolo
Mohammed Bin Rashed School of Government
August 2016

I really can’t find the words to express how pleased I am to have attended the Leadership Challenge workshop with such a Master as yourself.It has been very beneficial, informative and useful and let me look into ‘my way of doing things’ from different perspectives and how they actually link and meet a point where it feeds towards the main gold goal.
Really admired and respected how you referred to our Prophet Mohammed (Peace be upon Him)

Maysoon Kamal – Zain Sudan, April 2016

Thank you Graham, for delivering this incredible speech

Soliman Arab. Founder and Managing Partner, Vigor Events, Kuwait. February 2016

Dates: Tuesday 4th to Thursday 6th September 2018

Time:8.45 for 9am to 5pm

Venue:DusitThani Dubai, Sheikh Zayed Rd

Fee includes:

  • Leadership Practices Inventory online 360 assessment and report
  • Participant Workbook
  • The Leadership Challenge 6th Edition
  • Lunch and refreshments
  • Certificate signed by the authors and Certified Master, Graham Moore

Course fee –


Pay by Cash, Cheque or Bank Transfer*

For registration of more than 3 participants from the same registration, please email for a SPECIAL DISCOUNT.

REGISTRATION IS REQUIRED TWO WEEKS PRIOR in order for you and your nominated observers to complete your 360 online assessment.

3 Days Workshop Registration Form

*Registration will not be confirmed until payment has been made

* Required

*Cheques payable to Moore Success M.E FZE

Bank Transfer to:

Bank: Emirates NBD

Branch: Mankhool Rd


Account : Moore Success M.E FZE

IBAN: AE370260001014168297501

** Minimum and maximum workshop numbers apply. Refunds will be made where minimum workshop numbers are not reached.

***Where a participant cancels within 14 days of the dates, 50% of the total fee will be refunded. No refunds will be made for cancellation less than 7 days from the start of the workshop